ServicesWeb design
Websites that earn their traffic
A site that looks good and converts nobody is an expensive brochure. Most of what decides that is settled before anything is drawn: what the pages are, what they say, and whether a search engine can tell what they are for.
Structure and copy first
What pages exist, what each one has to do, and what it says. Get that wrong and no amount of surface fixes it: a beautiful page arguing the wrong thing to the wrong person still loses. Get it right and the design has something real to shape rather than lorem to decorate.
Search built in, not bolted on
Page structure, headings that describe the page, real copy rather than filler, metadata written on purpose, and the technical groundwork a crawler needs. Doing this while the pages are designed costs almost nothing. Doing it afterwards means undoing decisions that are already built.
Fast, because slow is a leak
Images sized and compressed properly, fonts that do not block the first paint, and no third-party script loaded for a feature nobody uses. People leave slow pages before they ever see what you do, and search engines have been counting it for years.
Built so you can change it
Copy and content live apart from the layout, so updating a price or a paragraph is not a development job. A site you cannot edit slowly stops being true, and a site that is out of date reads as a business that is out of business.
What you get
- Sitemap and page structure
- Copy structure, and the writing if you want it
- Page design, desktop and phone
- Search groundwork and metadata
- The build, live on your domain
Who it is for
- Businesses with a site nobody finds
- Anyone on a template that fights them every time they edit it
- Companies about to spend on ads pointing at a page that does not convert
About this service
- What does a website cost?
- It starts at $750 and moves with how many pages there are and how much has to be written from scratch. You get a written proposal with a real number before any work begins.
- Do you write the copy?
- I can, and often it is faster that way, because the structure and the words get decided together. If you have someone who writes, I will structure the pages and work to their text.
- Can I edit it myself afterwards?
- Yes. That is what the content being kept separate from the layout is for. You get shown how before handover.