Design studio · The Woodlands, Texas
Trained as a graphic designer at Taller 5, Colombia. Working out of The Woodlands with founders and owners directly.
What I do
01
Interfaces that are friendly and easy to use. Flow mapping and wireframes, screen design, the component system, and full development: from the first sketch to the finished app.
02
Sites built to be found and to convert, not just to look good in a portfolio. Structure and copy first, surface second, with the search groundwork laid as the pages are designed. SEO as a component, not as a quick fix at the end of the process.
03
Logo, color palette, type, cards and signage. The whole system, documented, so your brand still looks like itself when someone else picks it up. A brand identity manual, not just an image.
04
Being found is part of the design, not a job for afterwards. Page structure, real copy, loading speed and the technical groundwork that lets a search engine understand what your site is for and who it serves. SEO as a critical part of the process from the start, always.
05
Campaigns and social management on a monthly basis, so the brand keeps showing up after the launch week is over. Organic and paid traffic that generates calls and leads, increases sales and boosts brand awareness.
06
AI where it removes real work, and helps, not where it makes unnecessary fluff. Usually that is the repetitive middle of a job: intake, drafting, sorting, answering the same question again. Build only solutions that earn their keep.
Selected work
Interfaces, identities and the systems that hold them together.
A transport management system for small carriers. Dispatch, loads, invoicing and settlements in one place, with a separate app for the people actually driving. Powered by an AI engine that saves dispatchers countless hours of data input.
Want a Transportation Management System?
Loads by status, revenue against cost, top lanes, driver settlements and the fuel index, on one screen. The density is the point. A dispatcher should not need four tabs open to know how the week is going.
Not the same screens made narrower. A separate app the driver installs on the home screen: loads, pay, cash advances, messages to dispatch, accident and inspection reports, and location sharing the driver starts on the load itself.
A shield, a dog and a road that bends into an arrow. Drawn to survive being small: it holds together on a browser tab at 32 pixels and on the side of a trailer.
How it works
We talk about what you are trying to build or fix, who it is for, and what has to be true for it to work. What is possible, what could be.
I run an SEO (Search Engine Optimization) site audit: a complete checkup of the site from the inside, to see how well it performs in search engines and AI discovery tools. What it is doing right, what it is not, and how to fix it.
You get a proposal webpage of your own, with scope, timeline and price laid out. You approve it there.
Two or three real routes, built with your own content rather than a mood board. You pick one.
Work happens in rounds. You see it early and often, not once at the end. You and your team are part of the process as much as you want.
Responsive, fast, built with purpose and the right tools, and set up to be found from the first day it is live.
The site is watched, pampered, not left alone: search position, loading speed, and what people actually do on it. Tested for performance and results.
Campaigns and social media management or support, month after month, so the brand keeps showing up and growing, always with a plan, always with intent.
Questions
Clients
Juan took a bunch of scattered ideas and somehow turned them into exactly what I was trying to build. He understood the vision incredibly quickly, made smart suggestions along the way, and delivered a polished, functional application much sooner than I expected.
Juan, thank you for taking all of my crazy ideas and running with them to make them something that made sense. The app came out better than we ever expected. I also really appreciated how quickly you delivered everything.
Juan, thank you for making this such an easy experience. Your communication was always clear, you listened to every comment I had, and you kept refining things until we got exactly where we wanted to be. It was a pleasure working with you.
I really enjoyed working with Juan. Communication was always clear, professional, and straightforward. He listened carefully to my feedback, made revisions without making the process feel complicated, and stayed with it until we were completely happy with the final result. I will always recommend him.
Currently taking on new work
What are you building? How can we help? Can it be done? What would it take? Sometimes the answers are much easier than you think. Get a written proposal with scope, timeline and price, usually within two business days.