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Being found is part of the build

Most SEO work is spent undoing decisions someone made without thinking about search at all. It is far cheaper to make those decisions correctly the first time, which is why this is part of every site I build rather than a separate purchase.

The audit first

A full check from the inside: what a crawler can and cannot read, what is slow, what is broken, what pages compete with each other, and where visitors leave. You get it written plainly, with the fixes ranked by what they are worth rather than by what is easy.

Structure a machine can follow

One clear subject per page, headings that describe rather than decorate, internal links that make sense, metadata written on purpose. Search engines and the answer engines now reading these pages both need to know what a page is for. Most sites never say.

Local, which is where your customers are

For a business in The Woodlands, ranking for The Woodlands beats ranking for everywhere. That means the listings, the location signals on the site itself, and pages that talk about the places you actually serve rather than a generic map of Texas.

Copy that deserves the position

There is no version of this where thin pages win for long. Search rewards the page that answers the question best, so the work ends in real writing about what you do, for the person deciding whether to call you.

What you get

  • A written technical audit with ranked fixes
  • Page structure and metadata
  • Local search setup
  • Content written for search and for people
  • What to measure afterwards, and how

Who it is for

  • Businesses invisible for the thing they actually sell
  • Anyone paying for ads to make up for traffic they should be earning
  • Sites that were built without a search engine ever being considered

About this service

How long before it works?
Technical fixes register in weeks. Position on competitive terms takes months, and anyone promising otherwise is selling something. You will be able to see the movement, which is the part most agencies leave vague.
Do I need this if you are building my site?
No, it is already in there. This is for sites that already exist, or for work beyond what a build includes.
Can I just have the audit?
Yes. The audit is free to ask for from the home page, and it is yours to act on whether or not I do the fixing.
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